The first step in developing a marketing plan is to understand your business's brand strategy, a vital step in creating the company identity.
Your brand strategy will identify the Purpose, Consistency, and Emotional Impact of your product or service. These three components can then be used as a blueprint to develop your marketing strategy and tactics.
Join us for an informative discussion to that will help you decipher your brand identity and develop the marketing plan to support it.
Our Expert Panelists:
Mary Anglade - Founder, sparqGEN Marketing
Bill Zierolf - Business Advisor, DexYP/thryv
Kristen Jensen - Owner, Kristen Jensen Productions