Simple Steps for Starting Your Business, Part 3: Marketing Concepts

Description

This presentation walks the participants through marketing plans to start and build a successful business.  Emphasis will be on: 

• the value of marketing
• branding
• messaging
• target markets and channels
• positioning products and services
• marketing methods
• social media
• sales

This program will be held at Union Savings Bank, 126 North Street, Danbury, CT 06811. Check-in at the bank will be at 5:30pm; workshops will start promptly at 6:00pm. Light refreshments will be served. Participants can register for any or all sessions based on their interests and needs and those who complete four out of the five programs will receive a certificate from the U.S. Small Business Administration, adding value to their entrepreneurial journey.

Parking is available in the main bank parking lot and you can either take the stairs to the 3rd floor or take the elevator to the bank training room on the 3rd floor.