Simple Steps for Starting Your Business, Part 3: Marketing Concepts

Description

This presentation walks the participants through marketing plans to start and build a successful business. Emphasis will be on:

• The value of marketing
• Branding
• Messaging
• Target markets and channels
• Positioning products and services
• Marketing methods
• Social media
• Sales

Presenter: Bob Zukowski has been involved in international sales, marketing, and strategic planning for over 27 years. His career has ranged from large corporations to his own startups. Over the past 13 years Bob has been a hands-on entrepreneur involved with three startups.